The Best Healthcare Brochure Ideas and Mistakes to Avoid
Creating a healthcare brochure may sound like a challenge. Click here to learn what should be on a brochure as well as mistakes to avoid.
The healthcare industry is seeing a slow but steady increase in revenue, with current data placing the industry's worth at $88 billion.
While it's a great time to be in the industry, you'll need to step up your advertising if you're looking to stand out. Brochures in doctor's offices or the mail are a quick, easy, and affordable way of spreading the word.
However, it's all too easy to make a mistake that renders your brochure ineffective.
Before you make a healthcare brochure for your business, make sure you learn what not to do. Keep reading to find out about some crucial mistakes you'll want to avoid.
Neglecting to Begin with the Most Important Info
The front of your brochure has to be eye-catching enough to convince readers to pick it up. While a great image is a good start, it's only the beginning.
Don't forget to include your brand's name along with contact information so people who like what they see can get in touch when they're finished reading.
A good rule of thumb is to style your brand name and contact info in a different color. That way, it stands out and doesn't clash with your background or any other text in your brochure.
Including Too Little or Too Much Information
Shopping for healthcare is difficult enough as it is. It's on consumers to parse through dozens of healthcare companies, each with several tiers of plans.
It can be overwhelming, to say the least.
One of your most important jobs is to provide a clear, thorough explanation of your brand and its offerings. By the time a reader finishes your brochure, they should have a clear picture of how your company is different from the competition, what plans they can choose from, and the advantages each tier offers.
It's a fine line to balance, but your readers will thank you.
Choosing a Poor Format
No one is going to bother reading through your information if your brochure looks like a mess.
Since brochures are small, finding the proper format can be tricky. We suggest using a customized brochure template, which you can find online so that you won't have to worry about dimensions and image fitting.
Forgetting a Call to Action
Let's say you've followed the above advice and your brochure looks great. You should have customers in the palm of your hand!
But you're not done quite yet. You still have one crucial element to include: an inspiring conclusion that makes readers want to contact you.
Always end your brochures with a call to action that encourages direct and specific action. Action phrases like "call now" or "get in touch today and let us answer your questions" or "sign up today" tell the user what to act and when to do so.
Avoid These Mistakes to Create a Great Healthcare Brochure Every Time
To summarize, let's look at what makes a good healthcare brochure.
It's clear and easy to read, with your brand's name, logo, and contact info front and center. It's also short, sweet, and to the point, while still providing enough information for consumers to make an informed decision. Finally, it includes a CTA that inspires direct action.
If you can check off every box on that list, you're golden!
For more info on living a healthy lifestyle, make sure to check back with our blog for even more great content.